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Case Studies

What was broken, and what changed.

Selected projects, from the problem and approach to what was built. Explore the original project views alongside each story.

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Anatol screen-printing equipment website shown on a laptop against machine controls
Anatol product-detail, home, and screen-printing press catalog pages
Anatol equipment website displayed across desktop, tablet, and phone layouts
Anatol mobile product pages beside a tablet showing the direct-sales map

B2B Manufacturing

Anatol Equipment Manufacturing

The business
A manufacturer of screen-printing equipment selling a technical product line to businesses across several markets.
The problem
Product information, commerce, and quoting lived in separate places. A buyer researching a machine, a buyer ready to purchase, and a buyer who needed a quote each hit a different experience, and none of those paths fed the sales team the same information.
The friction it created
Sales spent time re-answering questions the site should have answered, assembling product details by hand, and chasing quote requests that arrived without the context needed to price them.
The approach
The buying process shaped the platform: what a technical buyer needs to confirm, in what order, and what sales needs to receive to respond usefully.

What was built

  • A structured product catalog with consistent technical data
  • eCommerce for the products that can be bought directly
  • A quote-to-order path for configured and higher-value equipment
  • A custom UI/UX system built for a technical product line
  • Integrations connecting the storefront to the systems behind it

What improved

One customer-facing system where product data, transactions, and quote requests share the same structure — so the sales conversation starts with the information already in hand.

StackNext.jsHeadless CMSStripe
Related servicesModern WebsitesCRM & Business Systems
Startek Lighting America website shown on desktop, tablet, and phone
Startek lighting website panels for products, representatives, and locations
Startek product catalog with Canada and US representative directories
Lighting fixtures installed above a grocery store produce area
Startek Canada representatives map and contacts shown on a tablet
Startek mobile views of representatives, a lighting product, and US contacts

Architectural Lighting

Startek Lighting America

The business
An architectural lighting brand entering the United States market with a specification-led product range.
The problem
The product range was strong but hard to navigate. Specifiers and buyers could not quickly understand what was available, how the line was organized, or which product fit their application.
The friction it created
Every enquiry started from zero. The sales motion carried the entire burden of explaining the catalog, which does not scale in a market you are entering for the first time.
The approach
The site was shaped as a sales support system: product clarity first, buyer education second, with brand presentation around both.

What was built

  • A web platform organized around how the range is actually specified
  • A reusable UI/UX system for product presentation
  • Product showcase pages built for comparison, not just display
  • A responsive structure that holds up on the devices specifiers use on site

What improved

A digital presence aligned with the product line and the US sales motion, where the catalog explains itself before a conversation starts.

StackNext.jsTailwindHeadless CMS
Related servicesModern Websites
Alpha Metal Recycling website displayed on desktop, tablet, and phone
Alpha Metal Recycling homepage, materials, and company pages
Alpha Metal Recycling mobile views of certification, leadership, and stainless steel

Industrial Recycling

JMG / Alpha Metal Recycling

The business
An industrial recycling group operating two connected brands serving overlapping but distinct customers.
The problem
The two brands had drifted apart online. It was not obvious that they belonged to the same group, and the path from "I have material to move" to "I have contacted someone" was unclear on both.
The friction it created
Enquiries went to whichever brand the customer happened to find, the mobile experience made contact harder than it needed to be, and the group presented itself inconsistently to the same market.
The approach
The relationship between the two brands was clarified first, then both properties were rebuilt on a shared structure without collapsing into one voice.

What was built

  • Two connected web properties on a shared design structure
  • A clarified brand relationship across both
  • Responsive presentation rebuilt for real-world mobile use
  • A simplified, consistent path to enquiry on both sites

What improved

A unified digital presence across both brands, with a clearer and more consistent contact flow on each.

StackNext.jsTailwindHeadless CMS
Related servicesModern Websites
Audiologic Wellness website homepage focused on tinnitus care
Audiologic Wellness contact page shown on desktop and tablet
Audiologic Wellness contact page displayed across desktop, tablet, and phone

Healthcare — Hearing & Wellness

Audiologic Wellness

The business
A wellness-oriented audiology practice serving patients who typically wait a long time before seeking care.
The problem
The website did not reflect the calm, patient-focused character of the practice, and the path to making contact asked for more confidence than a hesitant patient has.
The friction it created
The contact path asked a hesitant patient to make too many decisions before taking the first step.
The approach
The design reduced what a patient had to decide before reaching out and presented the practice in a calm, approachable way.

What was built

  • A calm, trust-focused website aligned to the practice
  • Brand application carried consistently across the experience
  • A patient intake flow designed to lower the barrier to contact

What improved

A digital presence aligned with the practice’s premium, patient-focused positioning, and a simpler path for a patient to take the first step.

StackNext.jsTailwind
Related servicesModern Websites
Wall Street Journal Office Network brochure and business-card designs
Wall Street Journal Office Network dark business-card design
Wall Street Journal Office Network envelope, letterhead, and note-card layouts

Brand Systems

The Wall Street Journal Office Network

The business
A regional office network operating under a nationally recognized name across multiple locations and channels.
The problem
Each location and channel had drifted into its own interpretation of the brand, which undermines the one thing a network identity is supposed to provide.
The friction it created
Materials had to be reinvented for every location and every format, and the network looked like several unrelated offices rather than one organization.
The approach
An identity system defined how the brand behaves in each context, so new material could follow the same decisions.

What was built

  • A brand identity system for the network
  • Print and collateral built on that system
  • Signage and environmental graphics
  • Presentation materials and booth design

What improved

A consistent network identity across locations and channels, with a system that new material can be produced against.

What repeats

Different industries. Remarkably similar problems.

These businesses have almost nothing in common operationally. What they share is the shape of what went wrong.

  • Start with the problem behind the request

    A website, CRM, or integration may be the right answer. We check the handoff around it before setting scope.

  • The process already exists

    It is in a spreadsheet, or in someone’s routine. The work is mostly making the system match the process, not inventing one.

  • Less new software than expected

    We check whether existing tools can be connected or configured before recommending a replacement.

  • It has to survive contact with the team

    A system people work around is a system that stops being true. Adoption is a design decision, not a training problem.

The wider ecosystem

One business. More than one type of problem.

AdōDesign Digital handles the operational side. When a project needs something else, it stays inside the same team.

The next step

Have a system that needs to work better?

Bring the problem and the systems involved. We'll help identify a practical starting point and what needs a closer review.

Schedule a Free ConsultationView Pricing
  1. 01

    A conversation

    Thirty minutes on what is slowing the business down. No pitch, no deck.

  2. 02

    An honest read

    Where we would start, what can wait, and whether we are the right fit at all.

  3. 03

    A written scope

    Only if it makes sense — deliverables, timeline, and a fixed price, in writing.