Structure & buyer path
Page architecture built around what a buyer needs to confirm, in the order they need it.
Modern Websites
A better website should make the next step clearer.
A site can look good and still leave the team to handle every enquiry manually. We build a clear buyer path, make performance measurable, and connect intake to your process when the scope calls for it.
Published starting price: From $3,500. See scope and options · See relevant work
- Fast on real devices
- CRM-ready intake
- Editable by your team
The same form submission, arriving as a tracked record with an owner and a follow-up date — instead of as an email.
Sound familiar?
The site looks fine. The results say otherwise.
These are the things owners describe when they say the website "isn’t doing anything" — and none of them are really about how it looks.
Enquiries arrive as email and stop there.
The form sends a notification. Whether it becomes a customer depends on someone reading it in time and remembering to reply.
Every first reply is four clarifying questions.
The form asks for a name and a message, so the real qualifying happens over the next two days by email.
It’s awkward on a phone, which is where most people see it.
The layout was designed on a desktop and adapted afterwards, so mobile inherited the compromises.
You’re invisible for the searches that actually matter.
The site ranks for your company name — which only people who already know you type in.
Nobody can change a price without calling someone.
Content lives in the build rather than in a system your team can safely edit.
You have no idea which pages produce enquiries.
Analytics record visits, not outcomes, because nothing connects a form submission to the deal it became.
If nothing changes
A disconnected site is a slow leak.
It rarely fails loudly. It just under-delivers by a bit, every week, in ways nobody attributes to the website.
Demand arrives and waits
A shared inbox can delay a reply when no one owns the next step.
Sales carries the explaining
Anything the site does not answer becomes a phone call, which caps how many enquiries a team can handle.
Nothing is measurable
Without lead outcomes tied back to pages and sources, marketing spend is a guess reviewed after the fact.
Rebuilds repeat instead of compound
A site nobody can maintain gets replaced every few years, and each replacement starts from scratch.
What good looks like
What a working business website actually does.
These are the goals we design around; integrations and measurement are scoped to the project.
- Explains the offer, the audience, and the next step before anyone scrolls.
- Loads fast on a mid-range phone on a normal connection, measured rather than assumed.
- Qualifies at the point of contact, so the first reply can be a real answer.
- Can route enquiries to the right owner or system when that workflow is included.
- Gives search engines a clear structure for the terms your buyers use.
- Can be edited by your team without breaking the layout.
- Can connect page and source data to lead outcomes when the analytics scope supports it.
- Uses accessible patterns, with the agreed testing standard checked before launch.
How we approach it
We start with the buyer’s path, then build backwards.
Every build begins with three questions: who lands here, what do they need to confirm before they will contact you, and where do they go next. The structure of the site is the answer to those questions. The design is how that structure is expressed — not a separate exercise.
Then we build it as infrastructure. Fast, accessible, semantic, and wired into whatever the business already runs on: your CRM, your calendar, your quoting process, your reporting. The site becomes the front door of the operation rather than a brochure sitting next to it.
And we build it to be maintained. A CMS your team can use, a structure that supports new pages without re-architecting, and documentation for the person who inherits it.
The transformation
The same enquiry, two different businesses.
Nothing about the visitor changes. What changes is how much of the work after their click is done by a person.
Today
The disconnected website
- Visitor lands, reads, decides to get in touch
- Submits a name, email, and a short message
- Notification arrives in a shared inbox
- Someone sees it — eventually — and replies
- Two days of email to establish what they actually need
- Details get typed into a spreadsheet, or don’t
- Follow-up depends on someone remembering
Seven steps, six of them manual, and no record if the lead goes cold.
Connected
The connected website
- Visitor lands on a page built for their question
- Qualifies themselves through the intake flow
- Record is created in the CRM with an owner assigned
- Automatic acknowledgement goes out immediately
- Follow-up is scheduled whether or not anyone remembers
- The enquiry, its source, and its outcome are reportable
The same work, done by the system, with a record either way.
What we actually build
What a website engagement includes.
Scope varies with the project. These are the components most builds are assembled from.
Design system
A consistent, mobile-first visual system — not a set of one-off page layouts.
Performance engineering
Core Web Vitals targets: LCP under 2.5s, CLS under 0.1, INP under 200ms, tested on the delivered build.
SEO foundations
Keyword research, semantic structure, metadata, structured data, and internal linking built in from the start.
Intake & qualification
Multi-step forms, conditional logic, file uploads, and quote flows shaped around how you qualify.
CRM & automation hooks
Submissions routed into HubSpot, Pipedrive, Odoo, Salesforce, or whatever you run — with follow-up triggers attached.
Editorial workflow
A CMS your team can use safely, with the structure and permissions to match who edits what.
Measurement
Analytics and conversion events wired so you can see which pages and sources produce business.
Accessibility & handoff
Accessible patterns and agreed WCAG AA testing scope, plus documentation and training at launch.
How it connects
The website is the front door, not the building.
It is worth exactly as much as what happens after the form is submitted.
- CRM & Business SystemsWhere the enquiry becomes a tracked opportunity with an owner and a history.
- Automation & AIAcknowledgement, routing, reminders, and document generation triggered by the submission.
- ERP & OdooWhere an accepted quote becomes an order, a job, and eventually an invoice.
- Ongoing Digital SupportKeeping the site current, secure, fast, and improving after launch.
Stacks we build with
- Astro
- Next.js
- React
- TypeScript
- Tailwind CSS
- Payload CMS
- Sanity
- WordPress
- Cloudflare
- Vercel
Who this is for
Where this makes the most difference.
Professional services
Firms where the site has to establish credibility before anyone will make contact.
Trades & local services
Service-area pages, local search visibility, and a quote path that captures the job details up front.
B2B & manufacturers
Technical product and capability pages, spec downloads, and qualified enquiry intake.
Multi-location operators
Location pages that stay consistent, managed centrally rather than maintained one by one.
In practice
What these projects usually look like.
A rebuild that finally connects to the CRM
A rebuild can connect the agreed forms to a pipeline, with source, ownership, and follow-up rules defined before launch.
A quote flow that asks the right questions
The contact form becomes a short qualification path, so the first response is a real answer instead of a request for more detail.
Service-area pages for local search
A structured set of location and service pages built so a business shows up for the searches customers actually run.
A technical catalogue buyers can navigate
Products organised the way they are specified, so a buyer can self-serve up to the point where sales adds value.
Published starting prices
What a website costs.
Starting points, not quotes. Your proposal reflects your actual scope, and it is written down before anything begins.
Website
From $3,500
Best for: Replacing an outdated site, or building a first real lead-generation site.
- Modern, mobile-first design
- Up to six pages
- Lead capture wired to your inbox or CRM
- On-page SEO and analytics
- Hosting and domain guidance
- Typical timeline: 2–3 weeks
Website + CRM
From $6,500
Best for: Teams who need the enquiries to land somewhere the whole team can see.
- Full website build
- CRM platform setup and configuration
- Forms wired into the pipeline
- Contact and deal workflow automation
- Team training and documentation
- Typical timeline: 3–4 weeks
Connected Business Platform
From $9,500
Best for: Businesses where the site needs to do real operational work, not just communicate.
- Website + CRM + operational hub
- Estimating, invoicing, and intake flows
- Client portal where useful
- Integrations across your tool stack
- Onboarding and team handoff
- Typical timeline: 4–6 weeks
The $3,500 website can deliver leads to an inbox or connect an existing CRM where agreed; it does not include new CRM setup or automated follow-up by default. Advanced intake, custom integrations, extra pages or content, and ongoing SEO are scoped separately. Every proposal states deliverables, timeline, and price in writing.
Relevant work · Industrial Recycling
JMG / Alpha Metal Recycling
- The problem
- The two brands had drifted apart online. It was not obvious that they belonged to the same group, and the path from "I have material to move" to "I have contacted someone" was unclear on both.
- What improved
- A unified digital presence across both brands, with a clearer and more consistent contact flow on each.
How it runs
The same process, every engagement.
You always know what's happening now, what's next, who owns it, and what it costs.
Discover
A free call to understand your business, goals, and current systems. No pitch, no pressure.
Plan
A written proposal with scope, deliverables, timeline, and a fixed price — approved before anything starts.
Build
Design, development, and configuration with regular check-ins so you stay informed end-to-end.
Launch
Deployment, training, and handoff documentation. Includes 30 days of post-launch support.
Support
Ongoing maintenance, improvements, and a partner who knows your systems as you grow.
Questions
What people ask before starting.
Do we have to replace the whole site?
Often not. If the structure is sound and the problem is that nothing connects behind it, the useful work is intake, integration, and performance — which is a much smaller engagement than a rebuild. We say so when that is the case.
Can you work with our existing CRM?
Yes. We build into whatever you already run — HubSpot, Pipedrive, Odoo, Salesforce, and others. Replacing a CRM you are happy with is rarely the right first move.
Will our team be able to edit it?
Yes. Content that changes goes into a CMS with a structure your team can edit without breaking the layout, and we train the people who will actually use it before handoff.
How long does a website take?
A focused site is typically 2–3 weeks, a website plus CRM 3–4 weeks, and a connected platform 4–6 weeks. The largest variable is how quickly content and decisions come back, which we plan around at kickoff.
What about SEO — do we lose our rankings?
Rankings can fluctuate after a rebuild. We preserve relevant URLs, map redirects for moved pages, carry over important content and metadata, and monitor search performance after launch.
What happens after launch?
Every project includes 30 days of post-launch support for adjustments and small fixes. After that, many clients move to a monthly retainer. It is optional, and never a condition of the build.
The wider ecosystem
One business. More than one type of problem.
AdōDesign Digital handles the operational side. When a project needs something else, it stays inside the same team.
- AdōDesign StudioWhen the work needs 3D product visuals, renderings, animation, or video production.
- AdōDesign AppsWhen an off-the-shelf tool will not fit and the business needs its own portal, dashboard, or internal application.
- AdōDesignThe parent brand, and the shortest route to the right part of the ecosystem for anything outside Digital.
The next step
Let’s look at what your site is actually doing.
Thirty minutes on where your enquiries come from, what happens to them, and whether a rebuild is genuinely the right answer. Sometimes it isn’t, and we will say so.
- 01
A conversation
Thirty minutes on what is slowing the business down. No pitch, no deck.
- 02
An honest read
Where we would start, what can wait, and whether we are the right fit at all.
- 03
A written scope
Only if it makes sense — deliverables, timeline, and a fixed price, in writing.